Jaguar Land Rover is embarking on a massive method to schmooze fleets and businesses globally to get British.
The Tata-owned company has revealed that for too long it has courted retail buyers rather than paid attention to the all-important fleet sector, and it believes its new Jaguar XE small saloon and Land Rover discovery sport are just the automobiles to get fleets and businesses queuing up at its dealers.
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With the car industry’s total industry volume predicted to reach 100 million automobiles globally by 2020, Jaguar Land Rover believes that half of that could be automobiles sold in the fleet market – and it’s a share the firm wants to have. JLR wants to increase its global sales from fleets and service from 17 per cent currently to around 25 per cent by 2020.
JLR has launched big plans to invest in its global fleet and service presence around the world growing its dealer network and getting specialist corporate sales teams on the road to entice clients to not get German but British instead.
The company’s 2,500-strong dealer network worldwide will be bumped up to around 3,300 by 2020 and service users will be tempted to consider Jaguar and Land Rover products thanks to a new web site and new social media sites such as LinkedIn.