Jaguar’s new I-Pace has been four-and-a-half years in the making and, as you’ll read in our evaluation (link further down the page), it’s definitely been worth waiting for.
The electric SUV is the birthchild of Dr. Wolfgang Ziebart, JLR’s technical style director. After 23 years at BMW, as well as playing a function in the development of the German firm’s i Division, he understands a thing or two about EVs – as well as with the I-Pace it shows.
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• Jaguar I-Pace review
But even Ziebart didn’t area the space in the market for high-end electric vehicles. He wasn’t alone – bosses at Mercedes, Audi, Ford, Toyota as well as Honda (among others) all missed buyers’ appetite for high-end EVs.
Tesla got there very first as well as showed the established powers within the automotive market the large chance they had missed. Without Tesla, would cars and trucks such as the I-Pace exist? perhaps not. however sometimes it takes an outsider to shake up an market as well as the automotive sector is better off since of Elon Musk as well as Tesla.
But in addition to being a game changer for electric cars, the I-Pace represents a much higher leap ahead for Jaguar as a brand. Ziebart told me it is the most important Jaguar since the E-Type. I reckon that’s perhaps underplaying it a bit. The I-Pace catapults Jaguar into the 21st century and assists a famous British brand shake off its somewhat stuffy as well as ageing image.
In the eyes of the younger generation, Jaguar still lags behind business such as Audi, Mercedes and BMW when it comes to innovation as well as brand image. I know, since I felt that way, too. now I’m absolutely persuaded the I-Pace will modification that.
Cars like the I-Pace are the future of this market as well as the future of Jaguar. This excellent British business now has a large possibility to transform itself into an market leader. Let’s hope Jaguar can make it count.
Do you believe Jaguar has the ability to ended up being an market leader in EVs? let us understand in the comments below…